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源起于匈牙利 立足于中国市场

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WINK
威克集团
公司简介

威克集团于1992年在匈牙利注册成立,在欧洲成功经营自创WINK(威克)品牌,在欧洲和中国设有多个分公司。经营与投资产业多元化,涉足时尚运动、酒业、IT、文化等多个领域,其中WINK时尚运动在欧洲有上百家连锁专卖店、WINK文化首将中国电视剧搬上欧洲屏幕、WINK酒业已发展成为中国最大的匈牙利葡萄酒进口商之一。WINK品牌是匈牙利国家奥委会赞助商、2017年被《福布斯》评为匈牙利最著名的十大品牌之一!

公司拥有欧洲广泛的酒窖资源,集团总裁作为首位被授予“托卡伊荣誉酒骑士”的华人,在布达佩斯的私家酒窖名流汇聚,匈牙利文化部长亲自为酒窖起名题字。公司深入不同酒乡的各个酒窖精心品选,联手匈牙利最佳酒庄酿酒师,精选出在布鲁塞尔、波尔多等全球大赛上获得多项大奖的多款名酒,包括“威克-托卡伊阿苏”、“威克公牛血”等沿用数百年传统工艺精酿、出自名师之手的佳酿。

目前,集团分别在厦门、北京成立了“威克欧亚公司”与“帝都威克公司”,并在全国多地成立了分公司或办事处,将匈牙利高品质葡萄酒,特别是世界文化遗产产区托卡伊贵腐、匈牙利英雄酒公牛血等佳酿推介给中国消费者。

英文简介

Wink Group was incorporated in Hungary in 1992 and has successfully operated its own WINK brand in Europe with several branches in Europe and China after 25 years of development. Business and investment diversified into the fashion, wine, IT, culture and many other fields, including Wink footwear brand that has developed throughout the Central and Eastern Europe, And in 2016 acquired a well-known brand chain Borgo, operating Gant Geox wink, such as more than 10 of well-known European brands;Wink culture running the first Chinese TV drama on the European screen, and Wink wine that has become China's largest importer of Hungarian wine.

Wink holds a wide range of Hungarian cellar resources, and Mr. Wei Xiang, chairman of the group, was awarded the "Tokai Honor Wine Knight". The careful selection of various wines in different regions of Hungary, together with picking the best winery in Hungary, wines distributed by Wink have been selected to win gold and silver awards of a range of competitions in Brussels, Bordeaux and China. The award winning wines include "Wink Tulip", "Wink-Tokajia aszu", "Wink Bull Blood" and other wines brewed with hundred years of tradition and craftsmanship by the most famous wine masters.        

Wink group is actively responding to the strategic approach of the national "the Belt and Road", and strives to promote and expand Sino-Hungarian investment and trade. In 2012, Wink group set up a "WINK Europe and Asia Company" and "Royal Park WINK Company" in Xiamen and Beijing to promote the Hungarian wine and wine culture to the Chinese consumers. The high quality Hungarian wines, especially the wines from the world cultural heritage areas - Tokaji has become truly loved by wine enthusiasts. During the Hungarian Prime Minister's visit to China in 2014, the Wink wine signed a strategic cooperation agreement with the Hungarian Winery of the year - Ikon. Wink has since expanded with dealerships and partners in more than a hundred of large and medium-sized cities in China, and has become China's largest importer of Hungarian wine.

Wink Group will continue to develop the Wink brand, strengthening the company’s strategic objectives, under the "the Belt and Road" initiative, Wink works to excel in the Sino-Central and Eastern Europe economic and trade cultural exchange, and works to build a strong nationwide marketing and sales network, a Hungarian wine distribution platform and a healthy ecosystem.
发展历程
1992——威克集团在匈牙利注册,在欧洲成功经营Wink运动品牌20多年。
至今——集团公司是匈牙利连续多届国家特奥会的主赞助商,并连年举办Wink马拉松赛等。
2009——集团总裁在世界八大著名葡萄酒产区之一的托卡伊产区授予“荣誉酒骑士”名衔。
2012——厦门成立“威克欧亚进出口公司”, 旨在传播欧洲生活文化,特将欧陆特产的葡萄酒推荐给中国消费者。目前公司已在重庆、深圳、广东、四川、湖南、浙江、福建、河南、河北、山东等地建起营销网络。
2014——正在中国访问的匈牙利总理欧尔班与中国总理李克强在人民大会堂举行会谈。在两国领导人的见证下,匈牙利WINK集团的黄晨凤女士以厦门威克欧亚进出口有限公司董事长的身份,与匈牙利圣像酒庄庄主柯尼亚利•亚诺什先生签署了在华专销葡萄酒的合作协议。
2016——北京成立“帝都威克进出口贸易公司”,本着经营品牌的诚信理念,将不断扩大自己的营销网络,寻找优质的合作伙伴。
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威克系列
贵腐甜酒的鼻祖,曾被联合国教科文组织列为“世界文化遗产”
托卡伊产区白葡萄酒的天堂,被誉为与波尔多并齐的“红白双壁”

威克用27年的品牌历史打造葡萄酒文化,选择品牌走更远

精选五大产区,核心酿酒世家优质红葡萄酒
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